Fontana
Designing a new two-in-one shower made for better hair care.
10 weeks
November 2024
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Ella Blatnik
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For this project, I wanted to target users within self care, specifically the hair care market.
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Discord Onboarding

Design Tooling

Why?
There is an increased interest in at-home hair care routines post pandemic. This spike in interest is only predicted to grow.
What?
Over-soaking roots with preferable heavy feeling shower heads strips beneficial oils, causing 70% of people to wash their hair daily due to ineffective cleaning.
Ideation
Exploring a wide variety of concepts and forms, narrowing down which features to include.
Adjustable
Overhead pivots to adjust to different heights.

Easy Docking
Magnetic side docking of the hand shower.

Scalp Targeting
Fine nozzles target an oily scalp without completely stripping the roots.

“I've learned that when I don’t soak my whole head as often, my hair grows a lot faster, and stays stronger.”
- Ryan, a 20-year-old male with dyed, straight hair


Modeling
Focused on different ways to highlight the laminar flow while integrating the hand shower.

CAGR COMPARISON 2024-2034
0
Hair Care
7.5%
6.0%
5.8%
Body Care
Face Care
4
8
WHEN I WASH MY HAIR I FACE...
0
Water pressure issues
Water temperature issues
Water in my ears
Difficulty reaching certain areas
35%
22%
17%
17%
10
20

Prepared for






